With ticket prices surging at some North American tour locations, fans have decided their money is better spent on a trip and a show.
Tickets to see Beyoncé in the U.S. are so expensive that some American fans are flying to Europe instead.
The number of American fans seeing concerts abroad was steadily increasing before the pandemic, but Ticketmaster’s recent controversies have highlighted the difficulties of the ticketing process domestically. With dynamic pricing jacking up the cost of concert tickets in the U.S. and young people increasingly spending money on experiences, seeing Beyoncé in Europe gives some fans more bang for their buck.
In the last month, TikTok users have been demystifying the process of buying international tickets and making more consumers aware of the potential savings.
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