The station itself is made from sustainable materials and will stock the retailer’s best-selling L’Oréal fragrances including YSL’s MYSELF, Prada’s Paradoxe, Lancôme’s La Vie Est Belle, Armani’s Codem Si and My Way, and Mugler’s Angel and Alien. The fragrance retailer and beauty multinational said they have joined forces to implement this multi-brand fragrance refill station to...
Tag: perfume
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Brand news: John Frieda; Kurkdjian x Dior; The Body Shop, Lush & more
John Frieda created an education collective This week, Kao-owned hair care brand John Frieda launched The House of Frieda, a collective of top hair stylists and content creators that will educate consumers on its product range, serve as media spokespeople, and act as an expertise ‘think tank’ for the brand’s future plans. “With the House...
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“Shoppers don’t shop by channel, they just shop.” MD speaks on The Perfume Shop’s winning strategy
While many beauty businesses are feeling the pinch of an inflationary economy, UK scent retailer The Perfume Shop enjoyed record sales at the end of its last financial year. Rather than rest on its laurels in the wake of the recent fragrance boom, the specialty retailer – which is owned by AS Watson – has...
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Many find the term ‘Oriental’ offensive. Why are perfumers still using it?
El Masri, of Jazmin Saraï, points to a lack of tolerance for ignorance. “The way that people speak, the way people perceive things has been shifting. And I think this is a perfect time for the fragrance industry to shift too. It is a constantly evolving industry, because we have to be, whether it’s ingredient...
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“Demand for RFID technology is increasing every day.” Behind Mixer & Pack’s integrated tunnel innovation
The Spanish perfumes and cosmetics manufacturer has created a system using an Radio Frequency Identification (RFID) encoding tunnel integrated into its production line, in collaboration with alarm supplier Check Point. Each product reference is encoded in real-time, isolated and in a chain. RFID is a product identification system that’s becoming increasingly necessary in fast-moving consumer...
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8 Perfume Connoisseurs on the Smells of Spring
With the arrival of spring comes a host of new scents roused from hibernation: fleshy magnolia petals, smoky outdoor cookouts, wet sidewalk pavement, and the like. But scent—that most ravishing and primal of memory triggers—can often be so complex and ephemeral as to elude description. Not so for these eight perfume heads, a combination of...