The beauty and personal care e-commerce industry has taken off over the last few years, and things don’t appear to be slowing down, says Rachel Tipograph (founder and CEO, MikMak). With most brands having to adapt and optimize their online sales and marketing strategies to ensure they’re meeting consumer demand, here are the key things...
Tag: personal care
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Mid-year beauty business update: EMEA
Estée Lauder Companies sales drop by 10% for 2023 For the full financial year for 2023 (from June 2022 until June 2023) Estée Lauder Companies experienced a -10% decline in sales, which it said was “primarily driven by Asia travel retail in Hainan and Korea.” The company said it also faced challenges due to current...
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Mid-year business update: EMEA
Estée Lauder Companies sales drop by 10% for 2023 For the full financial year for 2023 (from June 2022 until June 2023) Estée Lauder Companies experienced a -10% decline in sales, which it said was “primarily driven by Asia travel retail in Hainan and Korea.” The company said it also faced challenges due to current...
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Safer online shopping: Shopee doubles down on personal care brand protection efforts
Formed in 2022, Shopee’s Brand Protection Team is focused on building new tools and capabilities, reviewing and improving existing policies, and spearheading brand protection programmes. These include the Brand Protection Partnership (BPP) programme inaugurated in May this year to foster closer collaboration with brand partners and strengthen measures against intellectual properties (IP) infringement. Its founding...
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Three reasons why Germany is in love with e-Pharmacy
Exhibit 4: German consumer health shopping journeys have become more complex (Source IQVIA Consumer Health) The journey now is much more complex (as Exhibit 4 shows) involving not only direct purchasing routes to retail and/or e-Pharmacy but layers of other services, such click and collect, price comparison sites – tapping into the German love of...